Senior marketing manager

- Executing marketing strategy and optimization of workflow within the marketing department.
- Hiring and onboarding new employees.
- Creating transparent KPI and rewriting tasks for each employee.
- Organization of promo events, negotiations with partners (new and existing), establishing long-term relations
- Implementing new marketing areas.
- Optimization of department expenses, work on budgets.
- PR strategy for public space, creating TOV for communication with the community, anti-crisis management

Affiliate Marketing:
- Developing and executing strategic marketing plans. Market research, situation analysis, competitive analysis, analysis on key issues and objectives.
- Managing affiliate marketing campaigns and establishing long-term relations (B2B).
- Analyzing advertising metrics to determine which media placements were feasible in highly number-driven decision-making
- Managing top tier affiliates who generated $400K in revenue per month
- Finding new business opportunities, qualified, and closed email, zoom calls, SEO and display publishers
- Automation of current processes, setting up analytics and automatic payment systems
- Working with CPA affiliate networks as an advertiser
- Creating a content plan for B2B and B2C sites and holding special promotional events

Product Marketing:
- Designed, developed, and successfully launched a product
- Owned marketing promotion strategy, product rebranding, and launch implementation
- Creation of a new product concept, usability, positioning, identity, and key product messaging; cust dev

SEO:
- Outreach, link building, guest-posting management
- Negotiating with third-party resources and media about the placement of promo materials with do-follow links
- Creating a list of constant media partners and a base of outsourced SEO-copywriters
- Launching a crowd marketing campaign, optimization of referral costs
- Reporting utilizing Google Analytics, Moz, Screaming Frog, Majestic SEO, Webmaster Tools
- Creating a content plan for the company's blog including SEO requirements

SMM/SERM:
- Hidden marketing (writing a strategy + organizing workflow for outsourced employees, building a KPI system)
- Promo campaigns (organization, maintenance, collection of data on the conducted promo for analytics and reporting)
- SERM (creating TOV for using in public space; monitoring brand's mentions, working at negative use cases; monitoring the activity of competitors and their analysis)

POS products:
- Establishing the delivery flow and finding a storage base of the company's merchandise in a third-party warehouse
- Working with contractors-manufacturers of merch (third-party printing on demand)

I was creating content for eight sites of the company.
- Correction texts from outsourced copywriters by SEO requirements.
- Posting materials on sites, adding images, and meta tags.
- Communication with clients and customers on-site.

PPC marketing:
- Managing a variety of digital media campaigns(paid search, display, video ads).
- Creating SEO optimized landing pages for promoting services (Html, CSS).
- Managing Google AdWords, Facebook, Vk campaigns.
- Creating SEO optimized content and webpage metadata.
- Coordinating all activities for ad campaign promotions.
- Monitoring industry trends and its implementation.
- Creating a strategy for marketing activities

Building 184 SEO websites (private blog network) and launching a crowd campaign on 600+ media platforms:
- creating a strategy for 90+ remote workers
- linkbuilding with relevant high-quality third party websites
- SEO optimization (on-page and offCarrying out complex marketing work with a PBN network of 185 sites.
Analysis of target audience, selecting thematic sites and social platforms
Website optimization, filling sites with content. Copywriting, rewriting, posting news on the site & social media.
Crowd marketing:
- Building & managing an employee base of 90 people (remote copywriters, designers, layout designers)
- Developing and implementing a system of incentives and rewards for remote employees. Creating an affiliate program.
- Creation and pumping of live accounts aimed at creating and maintaining interest in sites. Working with forums, portals, blogs, social networks, creating a large database of sites for placement (about 600 platforms)
External link building with relevant high quality third party websites and directories.
Internal link building within sites.
- Providing analytics and reporting in all of the above areaspage) for each site: creating content, position growth
- monitoring and tracking the performance of SEO and crowd marketing campaigns
- SERM activities

Leading social media campaign across multiple platforms:
- engaging with consumers and lead conversations
- managing editorial calendars, creating content for webpages and blogs
- launching FB ads campaign
- connecting with influencers, organizing events and promo activities
- measuring the effectiveness of the existing social media campaigns
- creating text, photo and video content for Instagram page

- creating landing pages prototype (structure, appearance, content)
- marketing analysis of each client's competitors and target audience
- reflection of the client's key advantages, detuning from competitors
- creating SEO content, on page optimization

- Monitoring SEO projects from start to finish.
- Site analysis to promote SEO best practices, improving page speed, removing questionable code, canonicalization, indexation, proper keyword targeting and internal linking structure
- Cleaned up HTML and CSS for W3C validity, cross-browser compatibility, semantic markup, search engine
friendliness and page speed
- Worked with content management systems including Wix and WordPress
- Performed keyword research and assignment
- Optimized content for chosen keywords including titles, meta data, on-page text and link anchor text
- Advised on logical site architecture for usability, indexation and canonicalization
- Set up robots.txt and .htaccess files for redirects, spidering and error pages
- Generated, submitted and tracked XML sitemap files
- Recommended and supervised developers, designers and copywriters when needed
- Troubleshooting websites to identify performance issues.
- Reporting utilizing Google Analytics, Moz, Screaming Frog, Majestic SEO, Webmaster Tools
-Improved client sites’ search engine rankings, traffic and conversions

1. Creating a content strategy, analysis of the activities of the language center "Columbus" and its closest competitors in social media (VK, Facebook, Twitter, Instagram, YouTube).
2. Writing press releases for online and print media publications, generating content for distribution on social networks, e-mailing and website. Creating templates for e-mail marketing.
3. Communication with the community, providing interactive activities, increasing involvement in publications.
4. Building a loyal community on different sites.

- Creating a content strategy, analysis of the audience.
- Writing press releases for online and print media publications, generating content for distribution on social networks.
- Communication with the community, providing interactive activities, increasing involvement in publications.
- Building a loyal community.


The result is an increase in the number of students entering the master's degree in the direction of geo branding by 2.5 times.

Execution of the functions of an editor-proofreader when creating books Kirillov D.Yu.
- Creating of text prototypes, working in inDesign and Adobe Illustrator
- Proofreading, editing of the existing text
- Text transcription